TED - Breakthrough Designs for Ultra-Low-Cost Products
15-11-2009 Dr R A Mashelkar
R.A. Mashelkar: Breakthrough designs for ultra-low-cost products
Engineer RA Mashelkar shares three stories of ultra-low-cost design from India that use bottom-up rethinking, and some clever engineering, to bring expensive products (cars, prosthetics) into the realm of the possible for everyone.
Using a principle he calls “convex lens leadership,” R.A. Mashelkar’s vision has catapulted india’s talent for science and innovation onto the international stage.
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